The conference of reference about reputation challenges in the digital age
ReputationTime, arrives in Brussels. Come to hear world class speakers and meet other communication professionals for a memorable day.
The post-truth era, where is the line between real and fabricated news?
Post-truth focuses on emotive arguments rather than facts. An appeal to emotion has proven to be far more effective then facts driven content. Strong opinions and influencers blur the lines between truth and untruths to the point where it’s impossible for people to differentiate the two. In a sense society is losing its grounding of reality.
A combination of the 2016 controversial political campaigns and social media lead to the creation of the “fake news” phenomenon. Post-truth appeals to emotion rather than facts and is not limited to politics. It blurs the lines between truth and reality and gathers steam through popular opinion and social media. Learn how to prevent reputational trouble in advance and turn post-truths into opportunities.
This phenomenon spreads far beyond the political realm, it’s everywhere and is negatively effecting brands, organizations and consumers. False news and rumors can effect an organizations reputation and profits. Large corporations have become targets to fake news. Victims include Coca-Cola, KFC, Disney and much more. The post-truth era has become so predominant that brands and organizations have had to take action to defend their reputation. For example, Coca-Cola have implemented a tab on their website titled “Rumors and Facts” to give consumer the real truth.
However, with every negative comes a positive. Brands and organizations can gain a vast amount of awareness as rumors and fake news can gain a lot of free media attention. If an organization handles the situation correctly, they can turn it into an opportunity.