Gemma Joyce

Breaking down views on Brexit with social data

Social data offers a unique way to look at political opinions at a huge scale. Gemma will be delving into the data and sharing key insights on different groups’ perceptions of the rapidly evolving situation.

Gemma is a Social Data Journalist at Brandwatch and finds the stories that matter in social data. Delving into the numbers on everything from pop culture to politicians, she’s provided political data to journalists throughout a tumultuous 2016 as well as sharing it with audiences at Twitter London and Oxford University. Her work has been featured in a variety of international news outlets including BBC, ITN, Financial Times, Wired, Business Insider and PR Week as well as on the Brandwatch blog.

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