Oxford dictionary defines Post-Truth as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”
Social networks allow people to publish and share whatever they want. It can become the place for extravagant manipulation through one sided opinions.
Most of the time, there is no link to verify the clarity of the information we are reading. Strong opinions have a platform to go viral, influencing weaker people who are looking for reassurance. And since social networks are based on popularity not facts, the more ͞likes͟ and ͞shares͟ gained on content the further it spreads and the more followers it gains.
In that context, are we going to be all manipulated? And do we realize that we are also manipulating other when sharing ‘news’ we assume to be right?
Christophe Ginisty the founder of Agorep , a social media intelligence consultancy. He is former Head of Digital for the Benelux at Ketchum and the father of the ReputationTime series of conferences. Social media strategist, 2013 President of the International Public Relations Association (IPRA), he organized 4 editions of the conference in Paris and 2 in Riga.
Passionate by the digital revolution, he started his career by creating and developing Paris based Rumeur Publique, one of the leading PR agencies on the French market. In 2011, he joined Edelman EMEA as “European Digital Evangelist”. He is a published author of an essay about the impact of Internet on the society and he founded in 2008 Internet sans Frontières, an NGO dedicated to protect freedom of speech online.Blogger since 2004, keynote speaker at many international conferences, he regularly contributes to publications and TV shows, sharing his expertise on society’s digital transformation.
Find Christophe Ginisty on social networks