George Candon & Marcus Pepperell

The Anatomy of a Crisis – the role of media in an alternative fact world

The Anatomy of a crisis assesses how crises impact companies and their bottom line – and importantly, in an era of ‘alternative facts’ – looks at the role of media, social media in crises, and the impact of media-driven crises. FTI Consulting analysed 100 crises from the past 20 years to provide answers to some of the following questions: What happens to media coverage regarding organisations during a crisis? What role do social media play in amplifying the impact of a crisis? What is the typical trajectory of share prices? How quickly do companies recover from crises and why? How often do businesses eject CEOs because of a crisis?

George Candon is Senior Director and Head of Crisis Communications at FTI Consulting in Brussels, where he leads on crisis communications, issues management and reputation management. With over 15 years’ experience in international communications, he is a specialist in designing, developing and driving global and regional communications programmes across multiple geographies. He has represented leading blue chip organisations across corporate communications, strategic media relations, B2B communications, crisis communications, and digital and social media. Prior to joining FTI Consulting he was global head of communications at International Post Corporation, before which he was director of the consumer practice at Weber Shandwick Brussels. An Irish national, he has lived and worked in Argentina, France, Germany, Italy and the UK and speaks seven languages. George earned an MSSc in European Politics from the Queen’s University, Belfast, and a BA (Mod) Hons from the University of Dublin (Trinity College), where he read modern languages.

Marcus Pepperell is a Managing Director in the Strategic Communications segment at FTI Consulting based in Brussels, Belgium. Marcus has over 17 years providing strategic advice on major corporate reputation focussed issues and challenges working at a local, regional and international level.  He has worked for a broad range of private and public clients, including those within the telecoms, energy, financial services, aviation, real estate, retail, travel and tourism sectors. He has also advised the Scottish, Welsh and Dubai governments. Leveraging the EU policy agenda his work in Brussels focusses on  the development and implementation of fully integrated reputation campaigns and profile raising strategies, restructuring projects, launches, issues and crisis management both in target markets and across multiple geographies. Working alongside FTI Brussels’s dedicated Competition Practice, he also brings his extensive strategy and media relations expertise to major cases being considered by DG Competition, the European Regulator.


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